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  • Entrepreneurship with Elon Musk and Richard Branson

    This morning, Google+ hosted a great Hangout with SpaceX's Elon Musk and Virgin Galactic's Sir Richard Branson on entrepreneurship, space, and innovation. If you missed the Hangout, you can watch it on YouTube here.

    I've highlighted some of the best advice that Elon and Richard gave during the Hangout below.


    Elon Musk:

    • Take as much feedback as you can from as many people as you can
    • Seek critical feedback
    • You want the future to be better than the past—or at least I do
    • Understand the mission
    • Make sure those joining the company believe in the mission
    • Throw as many hours at it as you can


    Richard Branson:

    • Great idea? Screw it, just do it.
    • Many of the best ideas come from personal frustration
    • What can I do to make a real difference in the world?
    • Motivate other people
    • Don’t let your business absorb your life 100%
    • Surround yourself with other people that can share the burden


    As an aerospace and aviation photographer I am also dabbling in the realm of entrepreneurship with my upcoming projects. Here is some additional advice I would give:

    • Dream enormously, but start minutely
    • Accomplish something much bigger than yourself
    • Meet everyone that you can
    • Inspire and be inspired
    • Never settle
    • Come full circle and give back to the world


    Thank you to Elon Musk and Richard Branson for their time and to Yonca Brunini for hosting the Hangout. Hope the rest of the day is just as inspirational!

  • Workflow Tips: Vision

    All too often I find photographer's flying by the seat of their pants both on the job and behind the computer. Of course, there is nothing wrong with that. I will admit that in my free time, my fine art photography often comes to me in a serendipitous way.

    However, when it comes to my commercial work, I always like to walk into a scenario with a vision about the final product.

    Here is an example of the before and after of an image taken last year of an old helmet on the beach. I wanted to depict a more dramatically lit scenario, which I achieved mostly with mutliple exposures and precise masking.

    While most of my magic happens behind a computer screen, I still pay very close attention to lighting and on location techniques. However, sometimes it is not always possible to capture a subject lit the way you had hoped to, whether it be due to size, space, or limited access.

    This image of the inside of the San Diego Low Speed Wind Tunnel was also achieved with mutliple exposures and precise masking.

    My vision for the wind tunnel images was for them to look very sleek and clean, almost in a futuristic sort of way. In post, I emphasized the edgy qualities and created a cinematic feel. My inspiration was Stanley Kubrick's film, 2001: A Space Odyssey.

    Using layering with mutilple exposures, I created this dramatically lit scenario that made the observation window of the wind tunnel almost glow.

    Here is an aircraft image I am in the process of working on. This image was lit solely by sunlight. I have been sculpting the light with HDR and masking techiniques for a sleek and dramatic look.

    Having a solid vision is extremely important to the overall outcome of my photography. It has effectively portrayed the conceptual and narrative side to my seemingly drab comemrcial work. It is crucial to find ways to carry out your vision in your work, even if circumstances prevent you from doing so on location. Through creative and conceptual HDR techniques, my work has blossomed into something between commercial and fine art.